STYLISTS HAVE SPOKEN: ISO REMAINS NUMBER ONE!

You can’t argue with a professional, and for the ninth year in a row, professional stylists have selected ISO Option Waves as their all-time favorite permanent wave. The announcement was made recently at the 2009 Stylist Choice Awards, sponsored by behindthechair.com, an online community for professional hairstylists. BTC members vote for their favorites in a range of professional categories in an online poll prior to the awards. Option Waves has completely shut out the competition since the inception of the SCAs nine years ago.

The exclusive, patented, formulas in the ISO Option Waves collection utilize Isoamine, a naturally derived waving agent which penetrates more deeply and evenly into the hair without aggressively lifting the cuticle. Since the internal structure and integrity of the hair is not disrupted, there is no need for conditioning additives that can hinder the perming process. The result is resilient curls, waves and volume and healthy hair.

The awards were announced June 7 2009 at the annual Stylist Choice Awards ceremony, hosted by behindthechair.com and held in Orlando, FL.