ISO Offers Three, Innovative New Formulas for Precious, Color-Treated Strands

Nowadays everybody is keeping a close eye on their investments and one of the most important investments a woman makes is her in haircolor. That’s why ISO is offering three new Color Preserve products, designed to protect and preserve color-enhanced hair and keep it looking salon-fresh.

New Hydrating Treatment, Shine Spray and Thermal Shield all contain ISO’s exclusive Solar Seal 3 Technology complex. This advanced complex is actually solar-activated to shield strands from the fading and damage caused by harmful UVA and UVB exposure. Sun activated polymers and lightweight sunscreens seal the cuticle; special antioxidants reverse the effects of photo damage and silicones add a final layer of protective shine.

ISO Color Preserve Hydrating Treatment: Designed for intense color care, this concentrated formula infuses parched strands with mega-doses of moisture. At the same time, it smoothes the cuticle for long-lasting shine and manageability. Used once or twice weekly, Hydrating Treatment prolongs color vibrancy and luster as it protects strands and strand color from solar assault.

ISO Color Preserve Shine Spray: This protective color shield shuts down UV damage as it enlivens locks with dazzling shine. It’s lightweight and non-greasy and completes every style with just the right amount of luster and polish. ISO Color Preserve Thermal Shield: A powerful heat styling shield that protects hair from the thermal damage caused by blow dryers and styling irons. This highly effective formula also produces a smooth, soft, frizz-free finish on straight and curly textures, repels humidity and protects precious haircolor from damage and fading.