April 06, 2006

Great Style Is In The Details

New ISO Detail Putty Separates and Defines Short, Textured Hair

LOS ANGELES— Those with short hair can attest to this: yes, short hair is great and easy to care for, but short hair can be an out-of-control styling nightmare without the right know-how and cut-appropriate products.

ISO, the creator of innovative styling options for textured hair, introduces a much needed addition to its line of stylers and finishers for textured hair types: ISO Daily Detail Putty.

Finally, those with normal-to-fine, short and textured hair can get that "accidentally perfect" textured tousle or make a close-cropped chop stand up and stand out! Daily Detail Putty's blend of next-generation ingredients also provides a satin finish and light-to-medium hold with this state-of-the-art styling putty.

Now women and men with shorter layers and textures can look to ISO for their styling needs. To use: Emulsify a dime-sized amount between hands and work through hair. Apply to ends in sections as a spot detailer.

ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.

Salon Professional