November 01, 2004
Girls Just Want to Have Fun…And BIG Curls
The Eighties gave wave to a generation of hair do's and don'ts. Regardless of your age, sex or social standing at the time, odds are you had a perm. And when the Eighties were over, the grunge era gave way to dull, lifeless hair. With 2005 upon us, there is a resurgence of curls. But these are not your perms of yesteryear. "The quality and technique is very different today," says Kim Lépine of Lépine New York. "The new perms are really texturizers that improve and correct hair texture."
Ahead of the Curve
Kim Lépine, has been using ISO texturizers for more than a decade and is now averaging two to three texture services a day. "Texture crosses all generations from the flapper girls of the Twenties to today's Hollywood glam girls like Charlize Theron and Nicole Kidman." So whether you're going for a long and tousled or short and soft-waved look, there are several safe options that require no commitment and won't leave your hair damaged.
Texture products can be found along with a full range of ISO products at fine salons nationwide. For a salon nearest you, call 800-242-WAVE or log onto www.isohair.com. ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.
The Texture Revolution
Unlike the traditional four-step process that, Neo Texture only requires one step—wrap hair and apply. The magic behind NEO Texture is SNC2 (Simultaneous NEO Constructor Complex), a patent-pending technological breakthrough that mimics natural chemistry. Working in sync with all four cross linkers (sulfhydryl, disulfide, amino and carboxylate group), SNC² gently repositions and stimulates sulfur bonds and keratin in hair to form, reform and shape.
ISO Neo Texture allows you to achieve bodacious body and waves with infinitely flexible styling options.