November 01, 2004

Girls Just Want to Have Fun…And BIG Curls

The Eighties gave wave to a generation of hair do's and don'ts. Regardless of your age, sex or social standing at the time, odds are you had a perm. And when the Eighties were over, the grunge era gave way to dull, lifeless hair. With 2005 upon us, there is a resurgence of curls. But these are not your perms of yesteryear. "The quality and technique is very different today," says Kim Lépine of Lépine New York. "The new perms are really texturizers that improve and correct hair texture."

Ahead of the Curve
Stylists everywhere are reporting an upward trend in texture services. According to Francie Sorem, a member of ISO's Artistic Creative Team, "Clients, especially younger ones who don't have 'perm baggage,' are embracing the return to texturizers because this is what is hot on the catwalks and being seen in fashion magazines." Staying ahead of fashion, ISO was the first to develop a one-step texture treatment, which uses a patent-pending technological breakthrough called Simultaneous NEO Constructor Complex. Voted number one texturizer by stylists for the fourth year in a row, ISO has become the leader in professional texture services.

Kim Lépine, has been using ISO texturizers for more than a decade and is now averaging two to three texture services a day. "Texture crosses all generations from the flapper girls of the Twenties to today's Hollywood glam girls like Charlize Theron and Nicole Kidman." So whether you're going for a long and tousled or short and soft-waved look, there are several safe options that require no commitment and won't leave your hair damaged.

Texture products can be found along with a full range of ISO products at fine salons nationwide. For a salon nearest you, call 800-242-WAVE or log onto ISO, which stands for Innovative Styling Options, is a professional beauty leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.

The Texture Revolution
Neo Texture
is a unique, simple, safe and effective process to reform hair's inner structure, creating texture like you've never seen before. It's as tight or as loose, as creative or as classic as you want it to be.

Unlike the traditional four-step process that, Neo Texture only requires one step—wrap hair and apply. The magic behind NEO Texture is SNC2 (Simultaneous NEO Constructor Complex), a patent-pending technological breakthrough that mimics natural chemistry. Working in sync with all four cross linkers (sulfhydryl, disulfide, amino and carboxylate group), SNC² gently repositions and stimulates sulfur bonds and keratin in hair to form, reform and shape.

ISO Neo Texture allows you to achieve bodacious body and waves with infinitely flexible styling options.

Salon Professional